Blumarine Logo

Blumarine Logo
The name of the brand is said to have been inspired by the sea and the blue color – both the cofounders considered blue their favorite color and loved the sea. And yet, none of these served as the inspiration for the logo.

Meaning and history

Blumarine Logo


On the one hand, the Blumarine logo is very simple – there is nothing but the name of the brand. On the other hand, the very choice of typeface throws some light on the style of the products sold under this marque. In a way, it is reminiscent of the Cartier logo that is also based on a handwritten script.
The most distinctive letter is probably the initial. The capital “B” has a refined extended end on the top, which almost forms a loop. There is also a curve on both the lower ends. All the other letters look more generic, except for the “i” with its dot replaced by a square.