Jennyfer Logo

Jennyfer Logo
Jennyfer is a French fashion house established in 1985 by Gérard Depagniat and David Tordjman. It offers a variety of clothing and accessories for women.

Meaning and history

Jennyfer Logo


The Jennyfer logo looks playful and youthful due to the choice of typeface. While the script has been inspired by handwriting, you can see that the letters “e” and “n” look the same, which is impossible when something is actually written by hand. The glyphs are separated from each other, which adds structure.
So, we can say that the design has a casual style yet does not go too far in this direction. You can compare the Jennyfer wordmark with the Salvatore Ferragamo logo, which is slightly more casual and close to handwriting due to the interconnected letters.