Air Berlin Logo PNG
Air Berlin, founded in 1978, was Germany’s second-largest airline until its bankruptcy in 2017. Operating primarily out of Berlin Tegel Airport, it expanded to become a significant player in European aviation. Air Berlin’s extensive route network covered destinations across Europe, North Africa, and the Americas. Despite facing financial struggles, it maintained a diverse fleet, including Airbus and Boeing aircraft. Its collapse led to significant disruptions in the European aviation market, with assets redistributed among competitors.
Meaning and history
Air Berlin, established by Kim Lundgren and Lelde Lagzdins in 1978 as “Air Berlin USA,” initially operated charter flights to West Berlin during the Cold War era. Rapid expansion in the 2000s saw it emerge as a key player in European aviation, offering both scheduled and charter services. Acquisitions, including LTU International in 2007, bolstered its presence. The airline’s innovative approach, such as introducing low-cost carrier elements while maintaining service quality, garnered attention. However, financial challenges, exacerbated by overexpansion and fierce competition, led to its insolvency in 2017. Currently, Air Berlin exists only as a brand owned by Etihad Airways, symbolizing a chapter in German aviation history.
What is Air Berlin?
Once a prominent German airline, it operated both scheduled and charter services across Europe and beyond. Known for its innovative strategies, Air Berlin combined elements of a traditional carrier with low-cost principles. However, following its bankruptcy in 2017, it now exists only as a brand under Etihad Airways.
1978 – 1986
The original Air Berlin logo (1978-1986) featured a dynamic triangular shape paired with the lettering “Air Berlin USA” and the “AB” monogram.
1986 – 2008
The design undergoes a complete overhaul. Although the shape on the left references the original boomerang, it is now much softer. The words “Air Berlin” are larger and more prominent.
2008 – 2017
The boomerang grows even softer and becomes part of a stylized “a.” The letter is placed inside a red ellipsoid. The type has been updated – it is more rounded and modern. The shade of red has grown brighter than in the 1986 design, while the lettering “Genau deine Airline” has appeared.
Font and color
The lowercase Air Berlin inscription, placed on the right from the lightweight and modern emblem of the company, is executed in a contemporary Sans-serif typeface where the rounded letters feature thin and clean lines, softened angles, and traditional cuts. The company’s typeface looks very similar to such fonts as Pump Std Light and Expressa Serial Light, but with the contours complete and some lines modernized.
The red and white color palette of the Air Berlin visual identity reflects the reliability and confidence of the company, along with its professional and fundamental approach to providing the best services to their customers and making their traveling experience comfortable and safe.
