Frontier Airlines Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Frontier Airlines Logo history
The current Frontier Airlines logo was unveiled in the fall of 2014. It looks like an italicized and slightly watered-down version of its predecessor. More importantly, it features the iconic “F” from the emblem created in 1978 by Saul Bass. Although the letter is now green instead of red, it creates a link with the former airline and also gives the design a truly unique touch.

Meaning and history

Original Frontier Airlines (1950-1986)

Frontier Airlines history

1958

The older Frontier Airlines logo featured a stylized emblem that could be interpreted as an arrow and a bow or as a plane. The emblem looked very dynamic, as did the lettering below. The lettering featured the words “Frontier Airlines” in an italicized sans.
The palette, which combined gold and dark blue, was apparently inspired by the colors of the sun and sky.

1978

Both the original and the final logos were developed by Saul Bass, a US graphic designer and Oscar-winning filmmaker, who worked for such popular filmmakers as Alfred Hitchcock, Billy Wilder, and Stanley Kubrick, to name just a few. He was also the author of some of the best-known airline industry logos, including the Continental Airlines jet stream emblem and the United Airlines tulip emblem.
The 1978 logo was completely different from its predecessor. It featured a stylized “F” in white inside of a red circle. The “F” was made up of three horizontal bars with curved ends.
Below the “F,” there was the black lettering “Frontier” in a sans serif type with very distinctive “R’s.” While the overall style of the typeface was utterly different from that used for the emblem above, the two bars on the “F” also had equal lengths.
The original airlines were closed in 1986 following the merger with Continental Airlines.

New Frontier Airlines

Frontier Airlines history1

1994

The eighth-largest commercial airline in the US commenced operations in 1994. Their first two logos were completely different from those of the defunct company working under the same name.
The 1994 Frontier Airlines logo featured the word “Frontier” in a creative type inspired by handwriting. It was not a calligraphic script but rather a casual, relaxed one. The word “Airlines” in an austere sans could be seen below.
The writing was white over the dark and dusty blue background.

2001

While the previous logo was pretty distinctive, legibility was not among its strengths. The problem was resolved in 2001.
To begin with, the handwritten script in the word “Frontier” was replaced by a highly legible, bold sans. Also, the word “Airlines” grew large and better-visible. It was now black on the white background, which added some contrast and also improved the legibility.
While the logo has grown more legible, it did not look distinctive and meaningful.

2014

This version is already more distinctive and more dynamic, which in a way hints at the fact it belongs to an airline.
To begin with, the company has borrowed the “Flying F” from its predecessor and has included it as the initial in its own name. The type has been italicized, which added some motion. The distance between the letters in the word “Airlines” has grown smaller, which made the word easier to grasp.
The new palette can be described as dustier (grayer) or watered-down in comparison with the previous one.
Emblem Frontier Airlines

Font

The evolution of the font reflects the evolution of the Frontier Airlines logo as a whole.

Author of the heritage “F” emblem

Frontier Airlines emblema
Saul Bass was best known for his design of motion-picture title sequences, film posters, and logotypes. The list of filmmakers with whom he worked included Alfred Hitchcock and Martin Scorsese, to name just a few. He was the author of the Bell System logo (1969) and the AT&T’s globe logo (1983).

Company overview

Frontier Airlines is an ultra-low-cost carrier based in Denver, Colorado, US. Its hub is in Denver. The list of focus cities includes ten cities. Also, it boasts a fleet of over 100 flying to more than 110 destinations. The number of air-travel professionals working for the company exceeds 3,000.