Alitalia Logo

Alitalia Logo
While the Alitalia logo has gone through around five updates since 1946, you can notice there is some consistency in its style – it has been rather an evolution than a series of revolutions.

Meaning and history

Alitalia Logo history

1946

The original design comprised a winged arrow (so-called “Freccia Alata”) as a symbol of speed.

1969

The wordmark developed by Landor Associates showcased the word “Alitalia” in green with a red triangle inside the “A.”

2010

Designers from Saatchi&Saatchi who were responsible for the update opted for darker shades of red and green. They italicized the wordmark and made subtle modifications to the type.

2016

The type was slightly altered once again.