Alitalia Logo

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Alitalia Logo
While the Alitalia logo has gone through around five updates since 1946, you can notice there is some consistency in its style – it has been rather an evolution than a series of revolutions.

Meaning and history

Alitalia Logo history


The original design comprised a winged arrow (so-called “Freccia Alata”) as a symbol of speed.


The wordmark developed by Landor Associates showcased the word “Alitalia” in green with a red triangle inside the “A.”


Designers from Saatchi&Saatchi who were responsible for the update opted for darker shades of red and green. They italicized the wordmark and made subtle modifications to the type.


The type was slightly altered once again.