United Airlines Logo

Logo United Airlines

Starting with the very first version introduced in the 1930s the United Airlines logo has always been built around the name of the company. In some cases, the word “Airlines” was omitted.

Meaning and history United Airlines Logo

United Airlines Logo history

The earliest logotype, which was adopted in 1934, featured a bar and a route map inside a circle shape. The shield shape with a white star stayed the company’s main logo from 1939 to 1961, but went through a couple alterations during that period.

Throughout the following 50 years there were several new versions featuring a red and blue “spike” and then a stylized U (the latter was designed by Saul Bass). The current United Airlines logo reflects the merger with Continental Airlines. In fact, it uses the emblem of Continental Airlines accompanied by the United wordmark.