JetBlue Airways Logo

JetBlue Airways Logo
JetBlue Airways Corporation is the best known low-cost airline in the US. Its headquarters are located in the Long Island City neighborhood (New York City).

Meaning and history

JetBlue Airways Logo


The JetBlue Airways logo is totally unpretentious. It is a perfect implementation of the company’s values as a low-cost airline: you will hardly find elements that are not essential. Basically, it is just the name of the company in a perfectly legible, utilitarian type.
On the other hand, there is an individual touch in the JetBlue logo. You can feel it in the soft curves of the type. The “B” in the middle of the word is capitalized, while the initial is lowercase. This creates upward motion.