Ripple Logo

Ripple Logo

The logo of the real-time gross settlement system Ripple has undergone only one subtle modification. Due to it, the Ripple logo started to look more professional.

Meaning and history Ripple Logo

Ripple Logo

In 2004, Canadian web developer Ryan Fugger created a so-called Ripplepay, the predecessor to the Ripple payment protocol. The concept was later developed by Jed McCaleb, Arthur Britto, David Schwartz, and Chris Larsen, who co-founded the corporation OpenCoin in 2012. In the summer of 2014, the Codius project was introduced, which dealt with creating a new smart contract system.

As of 2018, the Ripple system is used by such giants as UniCredit, UBS, and Santander. The native cryptocurrency, XRP, is estimated the third largest coin by market capitalization.

Old logo

logo Ripple

The iconic triskelion shape paired with the wordmark was introduced when Ripple was a consumer-facing startup.

The 2015 symbol

symbol Ripple

In 2015, the company published an article introducing their new logo and explaining its meaning. Their aim was to improve legibility without sacrificing the distinctive structure and shape. So, the first thing, they chose another typeface, LL Brown, which wasn’t as heavy as the original font and was easier to read at small sizes. Also, the gradient colors were modified. As a result, the logo became lighter, while a sense of motion appeared.

In addition to this, the triskelion was placed a bit closer to the wordmark, which was supposed to improve the balance between the two parts of the signature.

Emblem interpretations

Ripple emblem

The company doesn’t give any explanation to the self-evident fact that its logo reminds a fidget spinner. It just mentions that the earliest XRP logo was meant to symbolize “the connected and distributed nature of our solutions.”

Font

The clean and highly legible typeface looks modern and minimalistic. The name of the type featured on the Ripple logo is LL Brown. The font family started as a collaborative project by Zurich-based designers Urs Lehni and Lex Trüb. The author of the font is Aurèle Sack.

Color

Color Ripple logo

The regular logo is given in three colors: blue and teal gradient (from Hex: #00AAE4

to #006097) for the emblem itself and grey for the text (#434C54). In case the gradient effect isn’t used, the triskelion is given in solid blue (#0085C0). The background is white.

When the visual context or other circumstances don’t give a chance to use the regular logo, several other color options can be used.