Wingman Logo

Wingman LogoWingman Logo PNG

Wingman, under BrewDog’s umbrella, is an innovative beverage player in the market. Known for its fusion drinks, it combines the essence of beer with the flair of spirits. Predominantly active in the European and North American markets, its products resonate with those seeking unique flavor profiles. BrewDog, a Scottish craft brewery founded by James Watt and Martin Dickie, owns Wingman. Their adventurous spirit drives Wingman’s product line, merging traditional brewing methods with contemporary twists. Their footprint continues to grow, cementing their space in the modern beverage scene.

Meaning and history

I don’t have specific detailed historical data regarding a company named “Wingman” under BrewDog’s portfolio. BrewDog itself is a well-known Scottish craft brewery founded in 2007 by James Watt and Martin Dickie. The company made a splash with its distinctive craft beers and bold marketing strategies, rapidly growing its presence both in the UK and internationally.

Starting in Aberdeenshire, Scotland, BrewDog pushed boundaries with beers like “Tokyo*” and “Tactical Nuclear Penguin”, quickly grabbing attention. Over the years, BrewDog expanded its portfolio to include a range of beers, spirits, and other beverages.

The founders, Watt and Dickie, retained ownership of the company for a long time, resisting big beer takeovers. They embarked on various innovative crowdfunding campaigns, like “Equity for Punks,” allowing fans to buy shares in the company.

BrewDog’s production has expanded massively, moving from their original facility in Fraserburgh to a larger site in Ellon. They’ve also set up breweries in the USA and Australia to cater to international demand.

However, specifics regarding the history, ownership changes, or production alterations of “Wingman” under BrewDog are not available in the information I possess.

2023 – Today

Wingman Logo

The Wingman emblem embodies the essence of exploration and mutual trust, echoing the aeronautical roots of the brand’s creator. This symbol acts as a luminous signal, ushering consumers towards unparalleled, heavenly moments. This emblem represents not just beer but also the bond of friendship, akin to how a co-pilot in an aerial squadron offers backup and safeguarding. The design stands for principles of dependability, excellence, and regularity. In an arena saturated with competitors, it differentiates the firm by proposing a palate journey assuring dependability. It conveys to buyers that this beverage caters to the discerning, those who crave a taste that surpasses limits, and a label that resonates with exploration and alliance.

Earl Burrows, the visionary behind the Australian label, previously immersed himself in the world of aviation. This experience motivated him to christen his beer with a flying reference. This aviation-themed nomenclature subsequently became the centerpiece of the emblem gracing the brand’s containers. The textual elements are organized over a trio of tiers: the initial layer spotlights the brewing collective the brand is associated with; the middle one proudly displays “Wingman”; the concluding tier denotes the beer’s variant. The notations employ uppercase characters devoid of any extended strokes or flourishes. The top tier hosts the most compact, yet bolded, lettering, whereas the central tier showcases the most expansive, super-bold characters with varying elevations. A duo of quintessential stars embellishes the concluding tier.

The emblem’s design, notably the flying term “Wingman,” nods to Earl Burroughs’ stint in the air sector, suggesting this brew as the “wing partner” you’d desire by your flank. Varied font sizes and emphasized weights spotlight the brand’s identity, ensuring it’s the focal point. The quintet of stars beneath lends flair and underscores premiumness, acting as a visual counterweight to the typography-heavy layout.