Western Michigan Broncos Logo

Western Michigan Broncos Logo

The athletic logo of Western Michigan University based in Kalamazoo, Michigan, has been inspired by the grace and beauty of the wild horses, which has also inspired the nickname of its athletic teams.

Meaning and history

Western Michigan Broncos Logo history

There is the head and the neck of a wild horse on the current Western Michigan Broncos logo. The head is facing to the left, and there is a lot of dynamism in the way the mane is swaying in the wind. In the background, there is the letter “W.”

The logo used in 1998-2015 featured a totally similar horse paired with the name of the team placed below. On the 1976 logo, there was a prancing horse in front of a large yellow “W.”

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