Acuvue Logo

Acuvue Logo
Acuvue is a brand of disposable contact lenses, which started as Frontier Contact Lena Company in the 1950s in the USA. Now the brand is a subsidiary of Johnson & Johnson.

Meaning and history

Acuvue Logo history


The brand’s name, Acuvue is composed of “Accurate view” words. And the brands visual identity is as clear and clean as the background of its name.
The Acuvue logo is fresh and minimalistic. It is composed of the dark blue wordmark, executed in strict font, close to DIN and Futura font families, which is underlined with “Brand contact lenses” tagline.
The simplicity of the logo works great for the contact lenses brand, as it reflect the clear eyesight and confidence in the brand’s product.