Venum is a French brand of martial arts clothing, which was founded in Paris in 2006 by Franck Dupuis. Today the brand operates across the globe and is one of the world’s leaders in production of professional sportswear.
Meaning and history
Venum, a combat sports and apparel brand, was founded in 2006 by Franck Dupuis in France. Initially an online retailer specializing in fight gear, Venum quickly gained recognition for its high-quality products designed for MMA, boxing, and other combat sports.
The brand became a global leader by sponsoring top fighters and organizations, including a partnership with the UFC in 2021 as its official outfitting sponsor. Venum is known for its innovative designs, durable gear, and expansion into lifestyle apparel.
Today, Venum remains a dominant force in combat sports equipment, competing with brands like Everlast and Fairtex. Its presence extends worldwide, with a strong foothold in North America, Europe, and Asia.
2006 -Today
The name of the company is derived from “Venom”, a poison released by a snake at the time of a bite. The letter “O” was replaced by “U”, for a more unique and memorable identity.
The Venum logo is composed of a wordmark and the brand’s symbol.
The wordmark in all caps is executed in a bold custom typeface, with gothic-styled tops of the letters. The lines of the letter “N” are extended, which resembles of the snake fangs.
The emblem is a sketch of the snake’s head. It looks sharp and strong, showing the brand’s ambitions and innovative approach to its products and advertising.
The black and white color palette of the Venum logo balances the aggressive style and adds stability and power to the brand’s visual identity, making it strong and remarkable.