Caprice Logo

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Caprice Logo
Caprice is a German shoe brand, the property of the Wortmann Schuh-Holding KG. Caprice is headquartered in Pirmasens, Germany.

Meaning and history

Caprice Logo


According to the parent company, the shoes sold under the Caprice brand are designer in Pirmasens and sewn in various other locations globally.
The design of the Caprice logo echoes the tagline “Walking on air,” which can be seen below the name of the brand. The airy, light, effortless impression is created by the butterfly that can be seen at the top right corner. The logo implies that when you wear the shoes made by Caprice, you “float” like a butterfly does.
Both the lines of the wordmark feature sans serif typefaces. The first line is larger, while the type is more refined.