Tom Tailor Logo

Tom Tailor Logo
Tom Tailor is a lifestyle clothing company based in Hamburg, Germany.

Meaning and history

Tom Tailor was established in 1962 in Hamburg. Its products are sold in around 35 countries worldwide.
Apart from the name of the brand, the Tom Tailor logo includes the letter “T,” which is also an emblem. Both the proportions and the shape of the glyph are unusual. To begin with, the upper bar, which should have been horizontal, is made up of an arch. The vertical line is very thick, like the leg of a stout mushroom. Despite the distinctive style, it is still easy to identify that it is the “T.” In other words, the design does not interfere with meaning.
As for the lettering “Tom Tailor” below the emblem, it is perfectly legible without being as distinctive. The letters also look somewhat stout but they have a clean, neat shape. The design forces behind the brand opted for a minimalist sans serif typeface providing excellent legibility.
Logo Tom Tailor


There is also the lettering “Est. 1962” below, which is given in a traditional serif type. The glyphs are smaller than the wordmark. Also, they are gray, which makes them less prominent than the main, dark blue part of the logo.

Colors

The blue color featured in the Tom Tailor logo creates a relaxed feel, like contemplating the sky or the ocean.