UMM Logo


UMM, or União Metalo-Mecânica, is a Portuguese automotive manufacturer founded in 1977. Primarily known for producing rugged 4×4 vehicles, the brand carved its niche in both military and civil markets. Based in Lisbon, Portugal, UMM’s vehicles have earned a reputation for durability and reliability, especially in challenging terrains.

Meaning and history

UMM Logo history

UMM, short for União Metalo-Mecânica, was established in 1977 in Portugal. It was birthed with the vision to craft rugged 4×4 vehicles suitable for both military and civil applications. Over the decades, UMM vehicles have played pivotal roles in many challenging operations, marking them as enduring and dependable. Operating from its Lisbon headquarters, UMM’s dedication to building tough vehicles is still evident today. As of the recent past, the company continues to uphold its legacy, emphasizing robust engineering and innovative designs to meet modern demands.

What is UMM?
UMM, or União Metalo-Mecânica, is a Portuguese automaker established in 1977. Renowned for its rugged 4×4 vehicles, it caters to both civil and military markets. Operating from Lisbon, its vehicles are celebrated for their reliability.

1977 – 1989

UMM Logo 1977

The black and white graphic portrays the word “UMM” utilizing an innovative typographical design. The “U” is presented in a conventional uppercase manner, while the “M”s possess an inventive design. The first “M” is seamlessly integrated with the “U”, sharing the right vertical bar of the “U”. The second “M” similarly mimics this design but with a slight gap between the two “M”s. Each character is of equal width, presenting a symmetrical visual. The thickness of the lines is consistent throughout, and there’s a stark contrast between the bold black characters and the pristine white background, creating an arresting visual appeal.

1985 – 1987

UMM Logo 1985

The centerpiece of the logo is a distinctive green figure, resembling an abstracted upward arrow or perhaps a stylized tree. This unique shape, set against a stark white background within a rounded rectangle, stands out with its bold hue. The figure conveys a sense of upward movement or growth. It’s flanked by a deep blue border that surrounds the white rectangle, creating a contrast that further highlights the central design. The overall appearance suggests a brand that’s forward-looking, with values rooted in progress, growth, or environmental consciousness.

1987 – 2018

UMM Logo 1987

This logo incorporates a similar green figure from the previous logo, establishing brand consistency. Below the figure, the word “Umm” is prominently displayed in a bold blue hue. Underneath this text, a set of rectangular shapes in alternating blue and green can be seen. These might suggest a modular concept, layers, or a stacking principle inherent to the brand’s services or products. The overall design is enclosed within a blue frame, adding a sense of completeness and professionalism. The combination of elements in this logo indicates dynamism, adaptability, and a strong brand identity.

1987 – 2006

UMM Logo 1987-2006

This grayscale logo, despite its simplicity, is a testament to minimalist design done right. At its core, the logo displays the letters “U”, “m”, and “m”, but with a unique twist. Each letter adopts a blocky appearance, reminiscent of the digital age, yet retains a sense of timelessness with its gently curved corners. The standout feature is undoubtedly the two “m” letters, each having a notable cut-out at the bottom, giving them a bridge-like appearance. This clever use of negative space not only adds character to the design but also signifies the company’s innovative approach and its knack for thinking outside the box. The grayscale color palette further enhances the logo’s modern and tech-savvy vibe, hinting at a brand that’s both forward-thinking and rooted in core values.


UMM Logo 1994

This design showcases an emblem that mirrors the abstract representation of an upward-pointing double arrow or pathways converging towards a singular direction. This suggests unity, direction, and purpose. The dual-layered, oval frame adds depth and dimension, cocooning the emblem in its embrace. This could signify protection, completeness, or unity. The sleek gray palette provides a contemporary feel, ideal for businesses seeking a modern yet timeless appearance. The design might appeal to sectors associated with innovation, directionality, and unity.

2006 – 2014

UMM Logo 2006

This version infuses color into the emblem we recognized from the first design. The upward-pointing, symmetrical figure is set against a rich purple backdrop, a shade often linked to creativity, dignity, and ambition. The emblem, rendered in a contrasting beige hue, stands out starkly, ensuring immediate recognition. Emblazoned beneath the emblem, the phrase “União MetaloMecânica” is prominently displayed in bold typography, hinting at the brand’s industry or specialization. This design could be symbolic of a business that marries traditional values with modern ambition, possibly in sectors like metallurgy, mechanics, or craftsmanship.

2018 – now

UMM Logo

The logo showcases a dynamic and modern representation, evoking feelings of trustworthiness and innovation. It features the letters “U”, “m”, and “m” prominently, crafted in a bold blue hue. The blue shade employed is both striking and serene, symbolizing stability and depth. Each letter has been designed with distinct edges, yet the roundness at certain corners adds a touch of elegance and sophistication. Below these letters, the phrase “união metalomecânica” is inscribed. The font utilized for this phrase is narrower and offers a contrast to the boldness of the upper letters, providing balance to the design. The presence of the acute accent on the “ã” in “união” adds a touch of cultural or regional specificity to the brand. The overall design speaks volumes about the brand’s commitment to precision and clarity, hinting at a company that takes pride in its expertise and professionalism.