Tyson Foods Logo PNG
One of the country’s largest companies working in the food sector, Tyson Foods, Inc. is headquartered in Springdale, Arkansas, US. It is responsible for multiple instances of environmental damage and is also notorious as the second-largest emitter of greenhouse gases in the global food industry.
Meaning and history
In 1935, John W. Tyson established the company. Its original name was Tyson’s Feed & Hatchery. In the ensuing decades, the brand didn’t stick to a single Tyson Foods logo, but there was still some homogeneity in its signs and package.
What is Tyson Foods
Tyson Foods, Inc. has been known as the second-largest company that specializes in processing and selling chicken, beef, and pork in the world. The list of brands it operates includes Jimmy Dean, Hillshire Farm, and Wright Brand, to name just a few.
1935 – 1964
In the earlier logos, the word “Tyson’s” was set in large, clean letters providing excellent legibility. The lettering “Feed & Hatchery” was smaller and was set in a slightly different type. Nevertheless, the glyphs were still highly legible.
In one version, these words were placed inside a black banner, and a decorative white string was added in the background. Yet, this wasn’t of course the only version.
1964 – 1967
From the late 1950s and into the 1960s, the products were sold under the Tyson’s Pride mark. There was more uniformity in the logo design over this period, although you can still notice variations.
What was similar was the way the initials were placed inside circles. The “T” in white was placed inside a bright red circle, while the “P,” also in white, was placed inside a dark blue circle. Additionally, the “P” had a decorative stroke at the top, which made it look unique. Other letters had a regular shape and looked considerably smaller than the initials.
1967 – 1972
The later version of Tyson’s Pride logo had an elegant lace touch. The letters were italicized and lighter. It’s doubtful, though, that this approach fitted the brand better than the more straightforward previous one.
1972
One of the most different in its design Tyson Foods logo was introduced in 972 but only stayed active for a few months. It was a banner, composed of an emblem depicting a caricaturish bright yellow rooster is a red top hat and a tie, placed on the left from a bold geometric lettering written in solid blue capitals against a transparent background.
1972 – 1978
In the 1960s, the first version of the oval logo was created by Buddy Wray, who used to be the company’s President and COO. However, it didn’t become the primary logo instantly.
At the center, there was the name of the brand in large and rather plump white letters. The type was a serif one, with noticeable variations in the thickness of the strokes. Behind the wordmark, the blue oval could be seen.
The oval Tyson Foods logo existed in more than one variation. Sometimes, there was an additional red oval or circle. In some versions, the blue oval had a decorative wavy trim.
1978 – 1995
The cool palette was replaced by a combination of shades of orange. According to the company, their aim was to make the design “more attractive in grocers’ display cases.”
1995 – 2009
The orange oval at the center was replaced by a red one. Also, it was made slightly wider in the middle.
2009 – present
The “R” sign disappeared from the emblem making it better legible. There was also some playing around with the shades. The aim of the redesign was to enhance readability and recognizability.
2017 – 2024
While the consumer brand still uses the red oval logo, the company introduced a different design for its corporate logo. It features a dark blue “T” inside a circle with an arrow in the background.
2024 – Today
The redesign of 2024 has brought back the iconic design from 1995, but refined the contours of the oval red-and-yellow medallion and changed the lettering part. Now the white title case lettering features the complete name of the company, Tyson Foods, which is written exactly in the same font and cattle as the older wordmark; yet has a smaller size of the bold serif characters.
Colors and font
The warm and inviting colors of the brand logo are in contrast with the cool, business-like palette of the corporate logo.
While both the versions feature a serif type, it looks slimmer in the corporate Tyson Foods logo.
