Tylenol Logo

Tylenol Logo

Tylenol is a brand of pain-killer drugs, which was introduced in 1955 by McNeil Laboratories, a family owned pharmaceutical manufacturer. The brand name is owned by McNeil Consumer Healthcare, a subsidiary of Johnson & Johnson.

Meaning and history

Tylenol Logo history

The brand name Tylenol and the United States Adopted Name acetaminophen were generated by McNeil from the chemical name of the drug.

The Tylenol logo is a bold and intense wordmark. It’s bright red color makes the brand very recognizable and reflects the aim of the medicine — to relieve pain and reduce fever.

The red color has always been one of the brand’s most important visual elements. When the brand just launched in 1950s, to avoid competing with aspirin, they marketed it as a product to reduce fever in children, packaging it like a red fire truck with the slogan, “for little hotheads”.