Strepsils is a brand of the most sold sore throat medications in the world. The brand was introduced in 1950 and launched the today’s popular lozenges in 1958. Strepsils is manufactured by Reckitt Benckiser since 2006.
Meaning and history
1958 – 1991
Strepsils originally had a yellow circle painted over the letter ‘I’ instead of a dot. The rest of the word was, just like now, a rather usual sans-serif style, even if somewhat bolder and thicker than now.
1991 – 2000
In 1991, much of the text became sharper and more pointed. The letters also resemble a serif font now, with all the little notches here and there. The circle also became red, bigger and received some illumination onto its left side.
2000 – 2005
In 2000, the text became more basic than ever. It was now just a relatively thin serif lettering with a lot of pleasant, sharp details. The big red circle was removed in favor of the usual black dot.
2005 – 2012
The 2005 variation is mostly the same as the one from 2000, except the font is different in several places.
2012 – Today
The Strepsils logo is a great representative of its time. It’s strict and modest, as the pharmaceutical logo has to be, yet modern and recognizable all over the world.
It’s bold clean typeface executed in black is complemented by a brand’s graphic icon. The Strepsils icon is a red and grey circle, divided into two parts by a white letter S.
The Strepsils logo combines geometric shapes without resting mobility or lightness, resulting to be elegant and fresh. It represents a unity of a modern logo with a traditional one, due to its classic yet bright color scheme and it’s bold yet simple typeface.