Strepsils is a brand of the most sold sore throat medications in the world. The brand was introduced in 1950 and launched the today’s popular lozenges in 1958. Strepsils is manufactured by Reckitt Benckiser since 2006.
Meaning and history
The Strepsils logo is a great representative of its time. It’s strict and modest, as the pharmaceutical logo has to be, yet modern and recognizable all over the world.
It’s bold clean typeface executed in black is complemented by a brand’s graphic icon. The Strepsils icon is a red and grey circle, divided into two parts by a white letter S.
The Strepsils logo combines geometric shapes without resting mobility or lightness, resulting to be elegant and fresh. It represents a unity of a modern logo with a traditional one, due to its classic yet bright color scheme and it’s bold yet simple typeface.