Johnson & Johnson Logo

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Johnson & Johnson Logo

In spite of the fact that the Johnson & Johnson logo may look a bit dated, the company does not dare adopt a new one or at least modify it.

Meaning and history

The logo features the company name in a script imitating handwriting.

Logo Johnson & Johnson

Why does not Johnson & Johnson opt for a cleaner, simpler logo like those used by the majority of competitors? The reason is pretty simple: the heritage design is so recognizable and familiar to customers all around the globe that it would have been suicidal for the brand to refuse from it.