Twitch Logo

Twitch Logo

Since 2009, the brand identity of the live streaming video platform Twitch has gone through two major steps. The original logo was replaced by a more distinctive wordmark in 2012, and a favicon was introduced to make the brand identity even more memorable.

Meaning and history Twitch Logo

Twitch Logo history

Twitch.tv was formed out of the gaming content category on Justin.tv. The founders, Justin Kan and Emmett Shear, decided to spin off the gaming content because it was the most popular category.

When the project was launched, it used a wordmark emblem featuring the lettering “Twitch” in light grey. Due to the gradient, the wordmark had some dimension. The initial “T” had an elongated end, and due to it, the letter seemed to be placed lower in the line in comparison with all the other glyphs. A similar effect was applied to the “H,” although it wasn’t placed as low as the “T.”

Next to the lettering, there was the emblem “TV” inside a 3D square shape with rounded corners representing a TV screen. The box was filled with a dark grayish green, which was actually the most “color-rich” part of the logo. The Twitch logo was often placed over dark grey background, which made the metallic shade stand out.

Main symbol

Twitch symbol

In 2012, the brand identity went through a major update. Not only the palette and the shape of the logo were changed, even the name of the brand was slightly modified (the lettering “TV” disappeared).

The current logo consists of two parts. For one, there’s a wordmark, which is often used as a standalone logo. Also, there’s a small icon, which is put above the lettering.

The wordmark features the text “twitch” in white lowercase letters with a purple outline creating a 3D effect.

Chatbox emblem

Twitch emblem

The icon was probably inspired by the “TV screen” from the original Twitch logo. The company claimed it’s their mascot called Glitch. If you take a closer look and try to figure out what it means, you’ll probably come to the conclusion that it’s a chatbox with eyes.

Font

twitch tv logo

We can find several fonts sharing something in common with the Twitch wordmark. For instance, the typeface called Dimitri also has the distinctive “cut” angles and the “t” without half of its top bar. And yet, there’re so many differences in the way the glyphs are drawn and in the overall style that we can’t even say for sure whether the Twitch logo designer was familiar with this type.

Colors

logo twitch

The color scheme consists of a distinctive shade of purple (Hex: #6441A4, PMS: 2665C), which is used on the white background.

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