TVR Logo


TVR is the name of a luxury automaking brand, which was established in the United Kingdom in 1946. The company specializes in the production of high-performance cars. Throughout its long history, TVR, which was even the largest sports car manufacturer in the world for some time, has released more than 50 various car models.

Meaning and history

TVR Logo history


1946 – 1961

TVR Logo-1946

1961 – 2010

TVR Logo-1961


The first emblem for TVR featured silver-metallic three-dimensional lettering with a horizontally striped black pattern. The stylized inscription had all three letters connected to each other — the horizontal bar of the “T” merged with the left bar of the “V”, while “V” and “R” shared one vertical bar. The lettering was executed in a bold sans-serif typeface with a powerful and stable mood.

2010 – 2017

TVR Logo 2010

The redesign of 2010 cleaned the contours of the TVR badge, making them thinner and more elegant. The color palette was elevated and more gloss was added to the surface of the emblem. The metallic striped inscription got a light yet well-visible shadow, which gave more volume and dynamics to the overall image. The flash of light was added to the left angle between the horizontal and vertical bars of the “T”.

2017 – Today

TVR Logo

In 2017 the logo of the brand was simplified and redrawn in a flat style. The contouring and metallic texture were gone and now the iconic custom nameplate is drawn in black horizontal lines on a white background. Now the white gar between the “T” bars became wider and more visible, balancing the negative space in the upper part of the “R”.

Font and color

The TVR logo is executed in a custom italicized sans-serif typeface with extra-thick lines and traditional straight cuts of the letters. Due to the merged letters, the wordmark looks unique and memorable, though the font of the inscription is based on one of the traditional sans-serif types.

The monochrome color palette of the TVR badge makes the modern and progressive logo timeless and strong, showing the brand as a professional and serious one, and evoking such feelings makes as confidence, authority, and stability.