Travelocity Logo

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Travelocity LogoTravelocity Logo PNG

Travelocity is the name of one of the world’s most popular travel agencies, which operates online since 1996. With more than 12 million visitors, the company, headquartered in Texas, has a perfect reputation across the globe and is known to be the pioneer in the online travel business.

Meaning and history

Travelocity Logo history


The visual identity timeline of the famous travel agency can be divided into two periods — from 1996 to 2003 and from 2003 until today. These were two completely different concepts and designs, yet both of them brilliantly reflected the purpose and character of the company.
The original concept of the logo was composed of a horizontally placed black rectangle with a stylized city landscape line in the rainbow gradient. The line finished with the purple plane, flying upright, as a symbol of movement and traveling. The wordmark in all capitals was placed under the emblem and executed in a modern thin sans-serif typeface, with one interesting detail — the “Trav” part was straight, while the “Elocity” – italicized. This feature added dynamics and uniqueness to the whole logo.
In 1999 the wordmark was changed to Travelocity.com, and the typeface was now bolder and more elegant. The emblem and the color palette remained untouched.
Travelocity Logo
The new era for the Travelocity logo began in 2003. Today’s minimalist visual identity features a delicate wordmark in the lowercase and an abstract emblem on the left, composed of three stylized stars in orange and two shades of blue.
The logotype is executed in a thin elegant sans-serif, which is pretty close to Iwata G Gothic Pro Medium, but with the upper edge of the letter “L” cut diagonally. The simplicity and cleanest of the wordmark’s lines add a sense of professionalism, while the new blue color represents a reliable and reputable company.
The color palette of the new emblem is a representation of passion for travel and security, which the agency aims to give to all their customers when opening new places and opportunities for them.