DeWalt Logo

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DeWalt Logo

DeWalt is a famous hand and power tool manufacturing brand, which is a part of Stanley Black&Decker company. It was established in 1924 in the United States and today is considered to be one of the world’s most recognizable and trusted names in the industry.

Meaning and history

DeWalt Logo history

The DeWalt logo is simple yet powerful recognizable. It is composed of a wordmark placed into a bright rectangle with two horizontal lines inside.

The DeWalt inscription in all the capital letters is executed in an extra-bold sans-serif typeface with clean and neat lines. The letter “E” of the nameplate is also capitalized, yet features a smaller size in comparison to other letters. It adds light and individuality to the whole logo.

The two parallel black lines frame the wordmark from its top and bottom, adding masculinity and strength.

DeWalt Logo

The yellow and black color palette of the DeWalt logo is a reflection of energy and progress alongside the professionalism and authority of the brand. It is a remarkable and friendly combination, which evokes a sense of expertise and makes the company’s customer feel like a center of the brand’s system of values.