Topman Logo

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Topman Logo
Topman is a British label of men’s apparel retailer and manufacturer, which was founded in the 1970s, and is one of the most popular casual men’s brands worldwide. The brand is a part of Arcadia Group. 

Meaning and history 

Topman Logo history

The Topman logo is composed of a bold and confident wordmark in a monochrome palette. 
The all-caps lettering of the nameplate features classic sans-serif font Intestate. It has clean and straight lines, quite minimalist, but condensed and strong. 
The black lettering of the wordmark looks good on any background, but the company prefers using white for its visual identity. The timeless black and white combination of the logo makes it elegant and stylish, evoking a sense of power and trust to the brand. 
The Topman logo is modern and simple, it shows the brand’s values of quality and design and doesn’t feature extra graphical details, as they are not needed — the label speaks by its fashion products.
It is a brand for young people who value freedom and creativity most of all, and the brand represents the new generation, moving forward and progress.