Tofas Logo

Tofas LogoTofas Logo PNG

Tofaş, an abbreviation for “Türk Otomobil Fabrikası A.Ş.,” is a prominent Turkish automobile manufacturer. Established through a joint venture between Fiat and Koç Holding, it represents a significant collaboration between Turkish and Italian automotive expertise. The company’s main production facility is located in Bursa, Turkey. Tofaş was created to meet the rising demand for automobiles in Turkey and to foster the development of the Turkish automotive industry. Over the years, it has played a vital role in the country’s industrial growth, producing a range of vehicles including passenger cars and light commercial vehicles.

Meaning and history

Tofas Logo history

Tofaş, an emblem of Turkey’s automotive sector, was born from a strategic partnership between Italy’s Fiat and Turkey’s Koç Holding in 1968. This venture marked a pivotal moment in Turkey’s industrial narrative, aiming to satiate the burgeoning demand for vehicles while nurturing local automotive expertise. Nestled in Bursk, Tofaş’s inaugural production commenced with the Fiat 124, tailored to Turkish conditions.

As years unfolded, Tofaş diversified, crafting models like the Şahin, Doğan, and Kartal, which became synonymous with Turkish roads. Their adaptability to diverse Turkish terrains cemented their popularity. The 90s ushered in a technological leap, with Tofaş integrating cutting-edge manufacturing techniques, reinforcing its market stature.

Entering the 21st century, Tofaş expanded its horizon, delving into international markets with Fiat’s global models, and later, with its own designs. It evolved into a hub for both domestic and export-oriented production, significantly contributing to Turkey’s economy. Tofaş stands as a testament to Turkish-Italian collaboration, innovating and adapting in the dynamic automotive landscape.

What is Tofas?
Tofaş is a prominent automotive manufacturer based in Turkey, born from a fusion of Italian design and Turkish ingenuity. Established in 1968 through a partnership between Fiat and Koç Holding, it has grown into a key player in both the Turkish and international automobile markets, known for producing a diverse range of vehicles.

1969 – 2008

Tofas Logo 1969

The logo is a bold, stylized inscription of the name “TOFAŞ,” with letters in a deep blue hue, exuding confidence and strength. The typography is modern. The ‘T’, ‘O’, ‘F’, ‘A’ and ‘Ş’ are interconnected, hinting at unity and partnership, reflecting the company’s collaborative origins. The overall design is sleek, conveying a sense of forward-thinking and innovation inherent to the brand’s identity.

2008 – Today

Tofas Logo

This iteration of the TOFAŞ logo swaps boldness for a more refined elegance with its maroon palette, suggesting sophistication and tradition. The typography is clean, with serifs adding a classic touch, and the company’s full name, “TÜRK OTOMOBIL FABRIKASI A.Ş.,” lies neatly beneath, grounding the logo with a formal base. The stylized ‘Ş’ at the end adds a distinct cultural signature, embodying the brand’s Turkish heritage with a modern flair.

Join the Newsletter to get our latest content by email.