Terex Logo

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Terex Logo
Terex Corporation is a US manufacturer of lifting and material handling products for several industries, from construction to mining and transportation. The brand is best known for its aerial work platforms and cranes.

Meaning and history

The company’s origins can be traced back to 1909 when the Euclid Crane and Hoist Company was founded in the US. In 1968, General Motors had to divest the Euclid brand. However, it still owned an earthmoving division, which was renamed Terex. The name of the brand is a combination of the Latin words “Terra” (meaning “Earth”) and “Rex” (meaning “King”).
The first vehicles bearing the Terex logo featured just the lettering “Terex” in a bold sans serif font without the iconic emblem.
Terex Logo


Later, the company added an icon featuring a maroon shape symbolizing the company’s products and a crown. The maroon “crown” was placed inside a black rectangle with slightly rounded corners.

Terex Corporation emblem

While the design looks pretty much the same as the brand’s primary logo, you can also notice a couple of notable differences. To begin with, there is a maroon stripe under the wordmark. The stripe houses the word “corporation” in white in a simple sans serif type.
The word “Terex” itself looks different than in the primary Terex logo – here, the bottom left end of the “X” is stretched. It overlaps with the maroon strip adding a unique and bold touch.