Terex Logo

Terex logoTerex Logo PNG

Terex Corporation is a US manufacturer of lifting and material handling products for several industries, from construction to mining and transportation. The brand is best known for its aerial work platforms and cranes.

Meaning and history

Terex Logo history

The company’s origins can be traced back to 1909 when the Euclid Crane and Hoist Company was founded in the US. In 1968, General Motors had to divest the Euclid brand. However, it still owned an earthmoving division, which was renamed Terex. The name of the brand is a combination of the Latin words “Terra” (meaning “Earth”) and “Rex” (meaning “King”).

The first vehicles bearing the Terex logo featured just the lettering “Terex” in a bold sans serif font without the iconic emblem.

1968 – 1981

Terex Logo 1968
It was their initial logo: a wide rectangle joined by a square of the same height on the right. Both were black outlines with some contents inside. For the former, it’s a big word ‘Terex’ made in bold sans-serif letters with a red crown above. The latter is mostly red, with a white ‘GM’ bit made in white.

1981 – 1983

Terex Logo 1981
In the 1981 version they basically swapped all the red bits with yellowish-green. Moreover, the square part now held a white rhomb with the black letters ‘IBH’ inside.

1983 – Today

Terex logo

Later, the company added an icon featuring a maroon shape symbolizing the company’s products and a crown. The maroon “crown” was placed inside a black rectangle with slightly rounded corners.

Terex Corporation emblem

Terex Logo

While the design looks pretty much the same as the brand’s primary logo, you can also notice a couple of notable differences. To begin with, there is a maroon stripe under the wordmark. The stripe houses the word “corporation” in white in a simple sans serif type.

The word “Terex” itself looks different than in the primary Terex logo – here, the bottom left end of the “X” is stretched. It overlaps with the maroon strip adding a unique and bold touch.