Telefonica Logo

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Telefonica Logo
The logo of the Spanish company Telefónica has been updated around ten times before adopting its current look.

Meaning and history

Telefonica Logo history


Telefónica, S.A. is a telecommunications company based in Madrid, Spain. It was established in 1924 under the name of Compania Telefonica Nacional de Espana.
The earliest Telefonica logo featured the map of Spain depicted in such a way that it was somewhat reminiscent of a human face. The map was encircled by the full name of the company.
Also, in some periods, Telefonica used an emblem showcasing its interlacing initials inside a thin black ring.

1984 (June, July)

The era of “T”-logos made up of dots started. The first version featured a “T” made up of ten light green dots. The word “Telehonica” in an austere all-caps sans could be seen below.

1984 (July-November)

Very soon, the original “T” was placed inside a white ring with blue trim. The name of the company disappeared but was soon added once again.

1984 (November)

Logo Telefonica
The type featured in the word “Telefonica” was replaced by a slightly more elaborate one. The thickness of the glyphs slightly varied. Only the “T” was capitalized.


A bright, bold vibe appeared. The dots forming the “T” were now colored in various colors. Their number grew from ten to twelve. The sizes of the dots forming the upper bar of the “T” varied from large to small.
Also, the glyph was italicized. The ring was replaced by a dynamic multicolor ellipse. There were also versions featuring a different palette.


The elegant script logo was adopted. Originally, the company name was light green on the dark blue background.


Telefonica Logo
The company stopped selling its services under the name Telefonica replacing it by the Movistar, O2, and Vivo brands. The Telefonica logo was preserved as a corporate logo now featuring calmer colors.