Tatra Logo

Tatra LogoTatra Logo PNG

Tatra is the name of a Czech automaker, which was established in 1850 and is considered to be one of the oldest in the world’s car manufacturing industry. At the beginning of its history, the business was oriented on the production of wagons and changed its direction at the end of the 1890s.

Meaning and history

Tatra Logo history

1897 – 1920

Tatra Logo 1897

1920 – 1936

Tatra Logo 1920

1936 – 1950

Tatra Logo 1936

1950 – 1989

Tatra Logo 1950

1989 – 1999

Tatra Logo 1989

The initial Tatra badge was created in 1897 and is still kept as the basis for the company’s visual identity. It was a flat dark red circular badge in a thick double outline of white and red, and a vertically stretched sans-serif logotype in white, with both it is top and bottom contours arched to fit the circular framing of the emblem.

1999 – Today

Tatra Logo

The visual identity of the Czech automaker has been changed several times throughout its history, but he always been text-based. The latest version of the Tatra logo is a modified emblem from the 1990s, which looks bright and contemporary.

The emblem is composed of a scarlet red circle in a delicate silver outline, where the custom sans-serif lettering is enclosed. The wordmark in white features its letters capitalized and arched both on their top and bottom parts in order to repeat the circular shape of the badge.

In the printed materials and official document, the Tatra logo had its silver outline replaced by a double red and white, which makes it look stricter and more professional.

The red and white color palette of the brand’s visual identity is a perfect reflection of power and passion, along with the company’s energy in moving forward and implementing new technologies and principles in its manufacturing process. The silver outline of the badge adds style and a sense of modernity and makes the emblem look balanced and cool when placed on the car.