StumbleUpon Logo

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StumbleUpon Logo
StumbleUpon is the name of a search engine, which is based on the personalization of its users’ interests. The engine was created in 2001 and today has its versions available for almost all the operating systems.

Meaning and history

StumbleUpon Logo history


The first StumbleUpon logo was designed in 2001 and stayed with the company for ten years. The last redesign of 2011 keeps the shapes and idea of the previous version, but elevates it and makes more modern and cool.
The StumbleUpon logo is composed of a rounded emblem with a wordmark on its right. The lettering is executed in a bold traditional sans-serif typeface and uses black color, unlike the previous logo, where the “Stumble” was black and “Upon” — gray.
The StumbleUpon emblem is a solid orange circle with a stylized white monogram in the center. In the version from 2001, the circle was green and blue and the lines of the monogram were thinner. The monogram itself was also modernized and simplified.
StumbleUpon logo
The new emblem shows “S”, connected into “U” with a small arrow-like cut shape.
The intense orange and white color palette of the StumbleUpon logo evokes a sense of playfulness and progress. It reflects the company’s energy and progressive approach, as well as its young spirit.