Flickr Logo

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Flickr Logo
Flickr is an online portal for hosting videos, which was established in 2004 and today owned by SmugMug. It is one of the most popular services on the world’s internet and has its applications for both iOS and Android.

Meaning and history

Flickr has a minimalist yet bright and memorable visual identity. It is modern and stylish. The Flickr logo features a wordmark with two graphical details as an icon.
The Flickr wordmark is written in all the lowercase lettering using a traditional sans-serif typeface, which is similar to Frutiger. The main design idea of the logo is its color scheme. The “flick” part is drawn in a bright blue and the “r” is pink.
Flickr Logo


The Flickr icon is composed of two bold circles, repeating the color palette of the logo. The circle on the left is colored blue, while the right one is pink. The two signature brand’s colors represent professionalism, passion, and creativity. The choice of intense and bright tones shows the company’s young spirit and progressive and positive approach.
The Flickr logo is laconic and stylish, with an emphasis on colors. It’s clean strict shapes evoke a sense of balance and harmony, and create a timeless iconic logo design.