Cazadores Logo

Cazadores logoCazadores Logo PNG

Cazadores is one of the oldest tequila brands. It was founded in 1922 by Don José María in Jalisco, Mexico. Since 2002 it a part of the Bacardi Limited. Cazadores still uses its original 1922 recipe.

Meaning and history

Cazadores Logo history

Before 2014

Cazadores Logo before 2014
The central wordmark originally consisted of bold serif letters styled like metal. There were also some protrusions in the center that made them look like wrought iron. The color was a gradient between the red (below) and black (above). In addition to that, they also wrote ‘tequila’ and ‘100% de agave’ above and below the main part, using black, thin serif letters.

2014 – Today

Сazadores logo

The Cazadores logo was designed by Duffy & Partners design bureau, based in Minneapolis, USA.

It’s logo consists of a wordmark and a mascot image. The spiky wordmark resembles prickly agave plant. With its red and black color palette it’s an attention-grabbing wordmark.

The Cazadores mascot, a powerful stag – which Don José María admired from his farmhouse window – is a central figure of the label. It’s drawn with a huge attention to detail and symbolizes confidence and masculinity.

The designers used Spanish words in labeling, to celebrate the tequila’s genuine Mexican origin.

The Cazadores logo looks very modern and shows the premiality of the product, while keeping some traditional elements.