Southeastern Conference Logo

Southeastern Conference Logo

The logo of the Southeastern Conference has gone through five major updates since 1932, yet it has preserved the same structure based on the abbreviation “SEC.”

Meaning and history

Southeastern Conference Logo history

The oldest Southeastern Conference logo (1932) featured the abbreviation in a rounded sans serif typeface. There was nothing but the three letters in black.

On the 1964 emblem, the lettering was placed inside a black ring with gray filling. The type grew angular. In the 1966 version, the letters turned white, while the circle turned black. On the 1970 logo, the colors were replaced by yellow and blue respectively.

While the 1989 logo featured a different design, the conference eventually returned to the iconic roundel in 2008.