South Dakota State Jackrabbits Logo

South Dakota State Jackrabbits Logo
The creature seen on the South Dakota State Jackrabbits logo is the Jackrabbit, who has been the school’s mascot since at least 1907 and perhaps as early as 1904.

Meaning and history

South Dakota State Jackrabbits Logo history


Throughout over 110 years of its existence, the mascot has been altered over 100 times, according to the official history of the mascot provided by SDSU.
The current set of the university’s athletic logos includes four versions. To begin with, there is the head logo, where the Jackrabbit is facing to the left. It can be used either on its own or together with the wordmark “Jackrabbits” and the university name. Also, there is the full-body version where the creature is running to the right, which can appear with the wordmark.
While the previous logo, which was used in 1997-2007, also features the Jackrabbit, it has a friendlier look.
In its current form, the logo is used by all the 19 varsity teams competing at the university, including their football, baseball, and basketball teams, as well as wrestling and softball.

Colors

South Dakota State Jackrabbits Logo
The palette of the South Dakota State Jackrabbits logo is dominated by the school’s official colors, blue (PMS 286, #0033A0) and yellow (PMS 109, #FFD100). In addition to them, it also includes darker and grayer yellow and blue hues for the shades as well as white.