Sophos is an IT company, specialized in developing security-focused software. The company was established in 1985 in Great Britain and today it operates all over the world and has more than 3 thousand employees.
Meaning and history
1985 – 2002
2002 – Today
The Sophos visual identity is minimalist yet memorable due to the use of bright blue color in its logo.
The Sophos logo is composed of a wordmark and an emblem, which was used in the earlier versions, and still sometimes appears on the company’s products.
The Sophos wordmark in all the capital letters is executed in a solid sans-serif typeface with bold straight lines. The lettering looks confident and strong and the bright color adds a modern feeling to it.
The Sophos emblem from the previous visual identity versions is a simple and laconic shield contour with the letter “S” inside. The emblem features the same blue and white color palette as the inscription.
For the web icon, the company uses a blue square with the white letter “S”, written in the same typeface as the company’s logotype.
The Sophos’ visual identity is modest yet contemporary and evokes a sense of reliability and protection, as well as creative and progressive thinking.