Wet n Wild Logo

Wet n Wild LogoWet n Wild Logo PNG

Wet n Wild is the name of an American beauty brand, which was established in 1974 in California. Today the brand is distributed across the globe, offering cruelty-free make-up cosmetics and accessories.

Meaning and history

Wet n Wild Logo history

The visual identity of the cosmetics brand is minimalist and extremely stylish. Its simple wordmark, executed in two different fonts, looks sharp and playful, reflecting the confidence and power of the company.

The Wet n Wild logotype is composed of two styles — “wet” and “wild” in a traditional sans-serif typeface with a lot of space between the letters, light, and airy. The font is similar to Neue Helvetica and would look too simple and boring if not the middle “N”, which is executed in a custom cursive font with sharp bold lines.

The “N” adds elegance and power to the logo, making it recognizable and memorable. The same font is used by the brand for its icon — fuchsia letter “W” in a solid black square.

1977 – 1998

Wet n Wild Logo 1977
The logo for Wet’n’Wild, introduced in 1977, featured a bold and smooth blue and red logotype in a double white and black outline. The thick massive letters of the wordmark were executed in soft contours, with the lines of both “W” elongated, curved, and emboldened on their ends.

The “Wet’n” part of the logo was colored bright blue, representing water and its coolness, while the “Wild” was set in scarlet-red, a color of passion and danger.

1998 – present

Wet n Wild Logo 1998
With the redesign of 1998, the logo was completely changed. Its smooth rounded letters were replaced by a thicker and stricter one, as for the color palette, it got diluted with a light-blue shade, but now the composition looked the following way: the lettering, divided by two water drops around the “N” was colored red on top, and dark blue on the bottom, which were divided by a light-blue smooth line in the muddled outlined in white.

2014 – present

Wet n Wild Logo
In 2014 the contours of the logo were refined and strengthened, while the color palette was switched to three shades of blues with no red details on the wordmark. The water drops on both sides of the “N” now featured one of the blue shades, used for the nameplate, and looked more serious and professional, as well the whole logo.

As for the color palette of the main logo, the company prefers using monochrome, where the black inscription is placed on a white background, or vice versa, the solid black rectangle has white lettering on it.

Sometimes the “Los Angeles” tagline is added to the logo under its right part. It is usually written in black or white, depending on the overall style, but in some cases, it can be drawn in fuchsia, just like the one from the brand’s icon.

The Wet n Wild logo is simple yet confident and strong, perfectly representing the new generation of brands and marketing, and showing the purpose of the brand and its value of style, beauty, and quality.