Sonia by Sonia Rykiel Logo PNG
Sonia by Sonia Rykiel is the name of a clothing and accessories line of a French fashion brand Sonia Rykiel, which was established in the 1960s. The legendary brand, named after its founder, became famous for its knitwear, and the Sonia line was created to make the iconic items affordable.
Meaning and history
Sonia Rykiel was a French fashion house, a symbol of the spirit of the Parisian 1960s rebellion. The brand went into liquidation in 2019 after the search for a buyer failed. Although in 2021 the American group G-III bought the brand and gave it a second life. The G-III also owns such labels as DKNY, Calvin Klein, and others.
Sonia by Sonia Rykiel was created with the idea of making the clothes and style of the brand available for more people across the globe, with affordable prices and simpler silhouettes and colors. The line was pretty successful, but when the financial problems of the brand started to hit, it had to be suspended in 2017. The new owners decided not to run it again.
What is Sonia by Sonia Rykiel?
Sonia by Sonia Rykiel is the name of the clothing and accessories line of the famous French fashion house, Sonia Rykiel. The line, which existed until 2017, offered its clients more affordable collections, but with an instantly recognizable style of the main brand.
In terms of visual identity, the Sonia by Sonia Rykiel brand used the badge, which brilliantly reflected its main idea — affordable stylish clothes and accessories for the young audience. The tagline with the mother brand logotype added professionalism and showed the affiliation of the collection to the iconic label.
???? – 2017
We cannot say there was anything unusual in the design of the Sonia by Sonia Rykiel logo. The wordmark was dominated by the word “Sonia” in the Helvetica type featured in thousands of other logotypes (for instance, the Fendi logo).
Below, you could see the words “By Sonia Rykiel” in a lighter, more transparent type. The name of the parent brand was smaller than the word “Sonia” above.
The main logotype, written in all capitals with extra bold lines and distinct contours, used the sans-serif typeface, which is very close to Geogrotesque Sharp Compressed Semi Bold, while the bottom line with the name of the name brand was set in a lightweight and slightly narrowed type, similar to Zuume Light.
