Topshop Logo

Topshop logoTopshop Logo PNG

Topshop is an iconic brand of affordable fashion and accessories retailing company, which was established in 1964 in London. The brand is extremely popular worldwide especially among teenagers and has more than 500 stores across the globe. The brand is owned by Arcadia Group.

Meaning and history

Topshop Logo history

1964 – 19??

Topshop Logo 1964
The original Topshop wordmark already bore something in common with the current one. It featured glyphs of a rather simple shape, with classic proportions. However, back then, there were a couple of memorable details: for instance, the unusual stroke replacing the middle bar of the “H” and the stroke between the two “P’s.” The type was rather bold and had rounded ends. The most notable difference from the current one, though, was the way the parts of the name were positioned one above the other.

19?? – 19??

Topshop Logo 1900s
The rounded ends were replaced by square ones. The unique stroke in the “H” was gone, too.

19?? – 2005

Topshop Logo 1900s
For the first time, the wordmark is given within a single line. This makes the name of the brand easier to grasp. The additional space between the glyphs has contributed to this result, too.
Also, the type has grown much lighter. It has preserved the circular “O’s,” while the other letters look somewhat narrow in comparison with them. Possibly, this was done to emphasize a visual rhythm and a sort of symmetry created by the “O’s.”

2005 – 2018

Topshop Logo 2005
The type has grown even lighter. The “O’s” have grown narrower, while some of the other glyphs have become wider. As a result, the wordmark looks transparent, while the letters appear more proportional in comparison with the previous version. None of the glyphs dominate.

2018 – Today

Topshop logo

The Topshop visual identity is minimalist and simple, like many other fashion retailers’ logo designs. It makes sense, as the modest yet bold tag looks good on the clothing of any style, and the Topshop fashion assortment has always been very colorful.

The Topshop logo is composed of a wordmark, executed in black and placed on a white background.

The brand uses a bold sans-serif typeface with wide spacing between the letters. All the capitals of the nameplate feature clean rounded lines and straight cuts.

The Topshop logo is perfectly balanced and harmonized. It looks good on tags and packaging, as well as on the brand’s website and advertising materials.

It is a timeless classic, which will always be in trend, and the monochrome palette of the Topshop logo only adds strength and elegance to the whole concept.