Carhartt Logo

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Carhartt Logo
Carhartt is an American fashion label, known for its high-quality fabrics and contemporary work-style design. The brand was established in the 1880s and is extremely popular among young audiences today.

Meaning and history

Carhartt logo


Carhartt boats a very recognizable and confident visual identity. The brand’s logo comprises a wordmark and an emblem on its right.
The wordmark in the lowercase lettering features a unique custom typeface, which is a square and modern Conradi. The vertical bars of the letters “R” and “H” are separated from the horizontal parts of the letters, which are curved. The letters “T” are drawn in a cross-shape with the horizontal bars slightly elongated to the right.
The Carhartt emblem is a symbol of the brand’s growth and evolution. It is composed of a bright yellow rounded figure, which resembles a wave, swirling to the right. It is a dynamic and strong image, which evokes a sense of moving and innovation.
Carhartt emblem
The Carhartt logo is strong and contemporary, a true example of the modern young fashion, but also with the value of the company’s heritage and its rich history as a workwear manufacturer — the square lines of the wordmark resemble industrial style.