Bottega Veneta logo

Bottega Veneta LogoBottega Veneta Logo PNG

Bottega Veneta is an Italian luxury fashion brand best known for its leather bags and accessories. The brand was established at the beginning of the 1970s and by today has grown into one of the most iconic Italian labels.

Meaning and history

Bottega Veneta Logo history

The history of the Bottega Veneta brand began in 1966 when Italians Michele Taddei and Renzo Zengiaro founded a small leather goods workshop. During its first years, the company carried out orders for Giorgio Armani, which gave it. Super confident start, so already in the 1970s, Bottega Veneta became an independent brand.

In the very beginning, the brand specialized only in the production of goods from leather. And its leather past is still very strong, as even today the brand is mostly known for the “intrecciato” weaving method of leather, which was invented by the brand’s artisans.

In the following years, Bottega Veneta starts creating collections of shoes, bags, suitcases, and other leather goods,  as well as home items and gifts. A little later the lines of jewelry, optics, home perfumes, and furniture were added to the brand’s portfolio. The first ready-to-wear collection of women’s clothing was introduced by Bottega Veneta in February 2005, and the same year in June the men’s collection saw the light.

What is Bottega Veneta?
Bottega Veneta is a luxury fashion brand from Italy, which is best known for inventing the Intrecciato leather weaving method, which is still used in all bags and some other accessories of the label.

As for the visual identity of the brand, it is very laconic — just an uppercase logotype, which most often can be seen in black on a plain white background. Almost all high-end fashion houses use this minimalistic approach to their visual identities, but still, each logo has its uniques style and character.

Before 1966

Bottega Veneta Logo old

1966 – Today

Bottega Veneta Logo

The logo of the Italian fashion house Bottega Veneta, which manufactures shoes, bags, clothing, and accessories, has gone through only minor modifications that haven’t affected its overall design.

The Bottega Veneta logo features a custom typeface. It is a rather legible serif font. On the older logo, the type was distinctive due to the combination of very thin and thicker lines. In the current version, the lines of the letters appear to be more even, although, of course, their width is still not the same. Also, the very shape of the letters (especially the serifs), as well as their proportions, has been altered, which made the emblem a bit more modern in its style.

Font and color

The uppercase logotype of the Bottega Veneta fashion house is executed in a smooth and elegant typeface with traditional shapes of the letters and small playful serifs on the ends of the lines. The font, used for this insignia was designed exclusively for the brand, but it has something in common with such types as Merova Bold and Lost&Foundry FS Century but with the contours of the letters a bit wider. The logotype letters look very stable and self-sufficient, even though there is a lot of femininity in the lines.
As for the color palette of the Bottega Veneta visual identity, as already mentioned before, the logo of the brand can most often be seen in a black-and-white combination, which is a timeless scheme, looking fancy and sophisticated both on the tags of the brand’s products, and the advertising materials.