Sky News Logo

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Sky News LogoSky News Logo PNG

Sky News is one of the most famous tv-new providers in the United Kingdom, which was established in 1989. Today the channel is owned by Comcast and is considered to be one of the most trusted broadcasters, having several awards in this field.

Meaning and history

Sky News Logo history


Sky News is known for probably the largest number of its logo redesign among all the existing tv-channels in the world. During its not very long history, the network has undergone more than 15 changes of its visual identity, though the logo we all can see today is based on the concept, introduced in 2005.

1989 — 1993

Sky News Logo-1989
Sky News Logo-1990
The original Sky News logo was introduced in 1989. It was composed of two inscriptions, placed one under another, with “Sky” in a custom futuristic sans-serif, enclosed in a bold circular frame, and “News” in an elegant and traditional serif font, located under the circle and overlapping it. The circle was placed inside a square, and the “News” part of the wordmark was crossing it also.
There were two color palette versions in use by the channel during this time period — blue and yellow on dark background and gradient light blue with yellow and a darker blue. The second version was three-dimensional and had its contours more distinct.

1993 — 1995

Sky News Logo-1993
In 1993 the circle was placed above the rectangle where the “News” lettering in black was written. The serif font of the bottom part of the nameplate was replaced by a modern sans-serif one, with shadowed letters. The white “Sky” kept its style but switched the color to white, and its circular framing became electric blue. The main background of the logo was metallic gray, with a map pattern in the rectangle.

1995 — 1997

Sky News Logo-1995
In 1995 the logo becomes simple and flat. The circle with “Sky” is now in white and placed on the top part of a blue vertically oriented rectangle, and the “News” lettering in the title case is now enlarged and italicized. It is executed in a bold sans-serif font, featuring a white body and black outline.

1997 — 1998

Sky News Logo-1997
In 1997 the rectangle was removed from the logo and now it was composed of a slightly diagonally oriented blue oval with a large white “Sky” lettering in its iconic typeface, and the black “News” in capitals under it.

1998 — 2001

Sky News Logo-1998
A completely new structure and color palette was introduced by the channel in 1998. A solid rectangle was horizontally split into two parts by a yellow smooth line. The upper part, colored in purple, contained the “Sky” inscription in white, while the bottom part in red was for the “News”. Both words in the lettering were executed in the same smooth contemporary typeface with the same size of the letters.

2001 — 2005

Sky News Logo-2001
The rectangle is being horizontally stretched and the wordmark — set up in one line in 2001. The white inscription has its “Sky” part placed on a blue part of the rectangle, and “News” on the red.

2005 — 2007

Sky News Logo-2005
The redesign of 2005 simplified the logo color palette to red and white and the smooth arched separating line is changed to a strict vertical, so the rectangular badge is now composed of two smaller rectangles — the red one on the left with “Sky” in white, and the white right one, containing red “News” inscription.

2007 — 2010

Sky News Logo-2007
Sky News Logo-2008
The colors get switched in 2007, and for the nearest three years the channel uses its rectangular logo with red “Sky” on gradient gray, and white “News” on red. The badge is now glossy and three-dimensional. The gray color is being replaced by white in 2008.

2010 — 2018

Sky News Logo-2010
Sky News Logo-2013
Sky News Logo-2015
In 2010 the “Sky” wordmark is getting a new color, black, and the “News” part is being enlarged. With the new color palette, the channel’s badge looks more professional and powerful than ever. The glossy texture and gradient shades make the nameplate three-dimensional and reflect energy and confidence.

2018 — Today

Sky News Logo
With the redesign of 2018, the Sky News visual identity becomes more balanced and clean, and the “News” lettering is now written in the lowercase and uses a lightweight sans-serif typeface. The color palette remained untouched — the same combination of red, black, and white, which looks bright and stylish.