Rolling Stone Logo

Rolling Stone Logo
Rolling Stone is an American monthly magazine with its focus on the popular culture. It was founded in San Francisco in 1967 by Jann Wenner. The current owner of the Rolling Stone magazine is Penske Media Corporation.

Meaning and history


Founded in 1967, Rolling Stone has stayed true to a rock-n-roll aesthetic, and still maintains a nostalgic typographic style.
The iconic Rolling Stone logo, created by Jim Parkinson, undergone a subtle but significant update in 2015.
That was the first time the famous logo appeared on the covers without its hard black shadow. The new Rolling Stone masthead — drawn by Parkinson as well — manages to keep the equity and shed both visual weight and nostalgic baggage, allowing the publication to move forward in a more streamlined way.

The Rolling Stone uses red as a main color with additional white for the icon – a red circle with a white RS monogram in custom typeface. The closest serif to the timeless Rolling Stone typeface is Royal Acidbath.
The resulting logo carries the tradition of the magazine but delivers it in a modern, flat design that shows the brands look into the future.