Rolling Stone Logo

Rolling Stone LogoRolling Stone Logo PNG

Rolling Stone is an American monthly magazine with its focus on the popular culture. It was founded in San Francisco in 1967 by Jann Wenner. The current owner of the Rolling Stone magazine is Penske Media Corporation.

Meaning and history

Rolling Stone Logo history

Visual identity of the legendary magazine, dedicated to everything connected to rock music, was created in the middle of the 1960s, and since then has never left the colorful cover of the editorial, being only slightly refined in 2015.

1967 – 1975

Rolling Stone Logo 1967
The logo was originally a name wordmark made of Gothic, metallic-looking letters. They all were a sort of bold, elegant serif with drop-like extensions all over. The colors were black and white, and they originated from the top and bottom of the letters respectively.

1975 – 1977

Rolling Stone Logo 1975
In 1975, it was reworked to look more like a sketch. As a result, the different shades and gradients were removed in favor of various hash strokes and mostly grey letters.

1977 – 1980

Rolling Stone Logo 1977
A few years later, the wordmark was given a more mundane font. There were now lowercase letters as well as uppercase ones, and they visibly scaled down on elegance. The concept actually persisted, in that it was still a combination of grey letters with hashed darker undersides. This time, however, it felt more like a 3D product.

1981 – 2019

Rolling Stone Logo 1981
This time, they slightly updated the font to be somewhere between the two previous editions. There were now 3 colors: bright red for the letters themselves, white for the outlines and black for the undersides.

2019 – Today

Rolling Stone logo

The first redesign of the Rolling Stone visual identity did not affect the unique style and individuality of the logo, though it simplified and cleaned its contours. The emblem we all can see today is a simple flat logotype in scarlet-red, with no volume and outlines. The letters on the new version look more elegant and thin, making the badge timeless and sophisticated.