Robur Logo PNG
IFA Robur, originally known as Phänomen-Werke Gustav Hiller and later as VEB Robur Werke Zittau from 1957, was an automotive company primarily known for its production of 3-ton trucks. The company was founded in 1888 by Karl Gustav Hiller and ceased operations in 1991. Robur was a significant marque in East Germany (GDR), and its main production facilities were located in the town of Zittau, now in South-East Saxony. The vehicles produced under the Robur brand were essential to the automotive industry in East Germany, with a focus on robust and functional truck designs​​​​.
Meaning and history
IFA Robur’s history traces back to the 1880s with vehicle production in Zittau, initially under license for Rover Safety Bicycles. The company then expanded its portfolio, introducing motorcycles and various vehicles under the Phänomen brand. A significant shift occurred post-World War II when the company, like many others in Germany, was nationalized and began repairing Red Army vehicles. In 1957, it was renamed VEB Robur Werke Zittau, and a new phase began with the discontinuation of the Phänomen brand.
One of the company’s most significant achievements was the development of the Robur LO 2500 truck in 1961, a modern forward-control truck that marked a significant advancement in its product line. Throughout the 1960s and 1970s, Robur continued to innovate, introducing models like the LO 2501, LO 1801 A, and the LO 3000 3-ton truck, which became the basis for various special models. The introduction of diesel engines in the 1980s represented another major advancement.
However, after German unification, the demand for Robur trucks declined sharply. Attempts to revive the brand, including fitting trucks with Deutz diesel engines, were unsuccessful, and production ceased in 1991. In a new chapter, Robur-Fahrzeug- Engineering GmbH was founded in 1995, acquiring the knowledge and legacy of Robur-Werke Zittau. Subsequently, in 1999, FBZ GmbH Zittau emerged as another successor, focusing on building and supplying vehicle components​​​​.
Today
The logo in the image features a two-part design. On the left, there is a diamond-shaped figure containing another diamond with the letters “IFA” in a stylized font, which are arranged diagonally. The diamonds are set against a contrasting dark background, suggesting a sharp, modern aesthetic typical of industrial branding. On the right, the word “ROBUR” is displayed in bold, capital letters with a heavy, sans-serif typeface. The letters are interconnected, with the “O” and “B” sharing a common central section. The overall design exudes a sense of strength and reliability, with a clear nod to the company’s industrial heritage.
