Rimowa Logo

Rimowa Logo

Rimowa is a luxury brand of travel goods and luggage manufacturing companies, which was established in 1989 in Germany. The brand became famous due to its iconic aluminum suitcases and was acquired by LVMH Group in 2016.

Meaning and history

Rimowa Logo history

The Rimowa visual identity is a reflection of a luxury fashion brand, which values quality and design above all. The logo, composed of a wordmark with an emblem, looks simple yet sophisticated and high-end.

The Rimowa nameplate in all the capital letters is executed in a clean and sharp sans-serif typeface, designed by Bureau Borsche exclusively for the brand. It looks fresh and airy due to a wide letter spacing.

Rimowa Logo

The Rimowa emblem looks more like a monogram with the letter “M” as the main hero. Yet it’s not the only meaning of the brand’s symbol. The sharp and strict letter “M” is placed in the rhombus with rounded angles and overlaps it. The icon was inspired by the silhouette of Cologne Cathedral, which was a part of the original Rimowa visual identity.

The Rimowa logo and monogram are fine and sophisticated, yet with a strong modern spirit. It looks perfect on any placement — whether on the stylish brand’s products or on the packaging. The wordmark is usually printed in black, while the Rimowa emblem is just embossed.