Rimac Logo

Rimac LogoRimac Automobili Logo PNG

Rimac Automobili is a Croatian company known for creating high-performance electric vehicles and technology. It was founded by Mate Rimac, a young entrepreneur and innovator. The company gained fame with its first model, the Rimac Concept One, touted as one of the world’s fastest electric cars. Based in Sveta Nedelja, Croatia, Rimac’s mission is to push the boundaries of electric vehicle technology and performance, showcasing the potential of electric propulsion in creating supercars with exceptional speed and innovative features.

Meaning and history

Rimac Automobili, a trailblazer in electric automotive innovation, was established in 2009. Initially a garage project, it evolved rapidly, propelled by Mate’s passion for electric vehicles (EVs) and a dream to create the fastest of its kind. The company’s breakthrough came with the Rimac Concept One, which debuted in 2011, astounding the automotive world with its unprecedented electric power and speed. This car positioned Rimac at the forefront of electric supercar development.

As Rimac grew, it expanded into developing EV technology not just for its own cars, but also for other manufacturers, becoming a key player in the global EV technology sector. The company’s journey reflects a commitment to revolutionize the automotive industry with cutting-edge electric performance, combining sustainability with high-end luxury and speed.

What is Rimac?
Rimac Automobili stands as a pioneering force in the realm of electric automotive technology, hailing from Croatia. Established by the innovative Mate Rimac, the company is renowned for crafting some of the world’s most advanced and fastest electric supercars, while also spearheading the development of high-performance EV technology.

2009 – 2016

Rimac Logo 2009

The logo features a shield shape, a classic symbol of strength and heritage, emblazoned with a stylized ‘R’ that exudes modernity. It’s overlaid on a textured background suggesting carbon fiber, commonly associated with advanced, lightweight automotive technology. The brand name ‘RIMAC’ is presented below in bold, capitalized letters, asserting a presence that’s both elegant and authoritative. This design marriage of old-world emblematic forms with contemporary materials conveys the fusion of tradition and innovation in the brand’s ethos.

2016 – Today

Rimac Logo

The updated logo maintains the shield motif, symbolizing heritage, but with a more streamlined ‘R’ that suggests efficiency and forward motion. The company’s full name, ‘RIMAC AUTOMOBILI’, is now included, emphasizing its specialization in automotive design and manufacturing. This typeface is simpler, enhancing readability and conveying a modern, high-tech identity. Overall, the logo reflects a maturing brand, confident in its simplicity and focus on the future of mobility.

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