Retrofete Logo

Retrofete LogoRetrofete Logo PNG

American fashion brand Retrofete brings a party aesthetic to everyday life. The designers use lavish décor, crystals, and shimmering fabrics to create emotional pieces. Vintage is an important source of inspiration for Retrofete. This is evident not only in the name but also in the styles of aged jeans and silhouettes of dresses that recall the best red carpets of the last century.

Meaning and history

The women’s clothing and accessories brand Retrofête was founded in New York by husband and wife Ohad Seroya and Aviad Klin in 2018. This American brand epitomizes luxury and colorful style. Features include glitter, sequins, and off-the-shoulder silhouettes, vintage. Retrofête creates evening and cocktail dresses, as well as accessories that give women confidence. This brand has become a symbol of extravagance.

Inspired by the decadence of the disco era, Retrofete channels the evening glamor of the 1960s and the 1970s to dress the perfect party girl. Co-founders and designers Ohad Seroya and Aviad Klin brilliantly master the art of sophisticated glamor using the brand’s signature shimmering sequin fabric.

It was the name and “youth” that influenced the overall concept of the brand. Keeping the brand’s glamorous DNA as much as possible, the Retrofete collections present simple yet sophisticated looks adorned with beautiful pearl accents and tone-on-tone sequins.

What is Retrofete?
Retrofete is a young fashion brand from the United States. The name can be translated as “vintage party”. The brand’s designers, Ohad Seroya and Aviad Klin took ideas for their sparkling outfits from the golden era of rock ‘n’ roll and its heroines, party girls ready to hit the dance floor every weekend.

In terms of visual identity, Retrofete is quite laconic. The brand uses only a black wordmark for its primary logo, which balances the bright and sparkling garments from its collections.

2018 – Today

Retrofete Logo

The logo of the young fashion brand from the United States, Retrofete, is based on uppercase lettering, written in black sans-serif characters over a plain white background. Although you can only meet the same composition in the reverse color scheme, with the white inscription on black, and the delicate “New York” tagline in small capitals.

Apart from the primary logo Retrofete also has an additional icon, which can be seen on their website. It is a contoured image of a Martini glass, drawn also in black and white. This small emblem perfectly represents the “party soul” of the fashion brand and reflects its essence and DNA.

Font and color

Retrofete Emblem

The bold uppercase lettering from the primary Retrofete logo is set in a modern geometric sans-serif typeface with quite laconic shapes of the characters. The main detail of the inscription is a strict circumflex above the second “E”, which adds sharpness and individuality to the simple and minimalistic logotype.

As for the color palette of the Retrofete visual identity, both the logotype and the graphical icon the brand uses in its collections and advertising, are set in black and white, the traditional choice for any fashion brand, which looks solid and elegant whatever the occasion is.

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