New Yorker Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

New Yorker Logo
New Yorker is a brand of German fashion retailer, which is focused on a young audience and offers affordable clothing and accessories. The company was established in 1971 and today has its stores in more than 40 countries across the globe.

Meaning and history

The New Yorker logo is bright and instantly recognizable. Composed of just a wordmark, it looks complete and strong.
The New Yorker wordmark is executed in a condensed sans-serif font with thick lines and sharp angles. The letters are placed close to each other, but without overlapping.
New Yorker Logo


The letter “Y” is the central element of the New Yorker logo, located in the middle, which makes the letters of the “New” part a little wider, than the “Orker”.
The bright scarlet red color of the New Yorker logo is a representation of passion, warmth and energy. It is a perfect color to reflect the brand’s concentration on the young clientele.
The New Yorker logo is strong, bold and full of energy. It shows the dynamic company, which offers a big assortment of affordable items for everyone, starting teenagers.