Reckitt Benckiser Logo

Reckitt Benckiser logoReckitt Benckiser Logo PNG

The consumer goods company Reckitt Benckiser Group is headquartered in Slough, England. The range of goods it makes and sells includes a vast variety of health, hygiene, and home products.

Meaning and history

Reckitt Benckiser Logo history

In 1999, Reckitt & Colman (Great Britain) merged with Benckiser N.V. (the Netherlands) to form the Reckitt Benckiser Group.
Before we start discussing the logo of the newly formed company, the Reckitt Benckiser logo, let’s take a look at the brand identities of its predecessors.

Reckitt and Colman: 1991 — 1999

Reckitt Benckiser Logo 1991

The logo Reckitt and Colman used featured the name of the brand with a bright blue star in between the two words. The star was formed by casual strokes.
The type was an all-caps sans with mostly traditional proportions.

Benckiser: 1823 — 1999

Reckitt Benckiser Logo 1823

The logo consisted of only the wordmark in black. The type was a moderately bold sans with gently rounded ends.

Reckitt Benckiser: 1999 — 2009

Reckitt Benckiser Logo 1999

After the merger, the new company adopted an unpretentious wordmark logo consisting of two lines. The first line showcased the word “Reckitt” in black, while the word “Benckiser” in blue could be seen below.
The type wasn’t the same as in any of the previous logos, yet it retained the traditional style that the typography of the old logos used.
The letters were very legible and had classic proportions. There were no serifs. While all the glyphs were capitalized, the initials were slightly larger than all the other letters.
Although the overall look of the type was generic, the designers added at least three original features making the logo unique and meaningful. First, they joined the letters “c” and “k” in both words. Also, they joined the ends of the two “k’s” so that they form an arrow. This element was highly meaningful. If it could speak, it would say: “The two companies joined their efforts to pursue great goals” or “We use what we have in common (this part of the message is symbolized by the “ck”) to embrace the future (arrow).” If you’d like to put this into a single word, this word would probably be “synergy.”

2009 — 2014

Reckitt Benckiser Logo 2009

A decade later, there was already no need to allude to the merger of the two companies. The new logo only emphasized the optimistic theme using the same symbol, the arrow, in a modified form.
Also, this design served another goal. It was a transitional logo that reflected the connection between the full name and the new short name. For five years, the two versions of the brand’s name were used together on the logo.
On the left, there was a stylized arrowhead in pink showcasing the abbreviation “rb” in white inside. To the right, there was the full name in a sans serif type. While the initials were capitalized, all the other letters were now lowercase, to echo the style of the abbreviated wordmark.

2014

Reckitt Benckiser logo

The full name disappeared from the Reckitt Benckiser logo altogether. The pink arrow was now placed above the lettering “Health, hygiene, home,” which made the design more meaningful showing the range of products the brand produced.

Font

The simplicity of the typeface can be explained by the need for a perfectly legible logo.

Color

The palette of the 1999 Reckitt Benckiser logo was inspired by the colors used on the logos of the company’s predecessors (black and blue).
The palette of the 2009 logo was more complex. The color of the lettering “Reckitt Benckiser” mixed the blue and black from the previous logo, while the pink added a vivid accent. The same color scheme, with a slight shift, is used in the current Reckitt Benckiser logo.