Realtree Logo PNG
Realtree camouflage looks a little extraordinary as the pattern looks more like photo wallpaper than military or hunting camouflage. Thanks to this, the three-dimensional depth of the pattern allows the hunter to literally drown in the natural background, merge with all the natural elements of foliage and trees, and dissolve in the environment. Realtree does not manufacture or sell camouflage clothing. Realtree’s business is to license other companies to manufacture camouflage clothing from fabrics of a particular pattern under the Realtree trademark. In turn, manufacturing companies pay Realtree royalties.
Meaning and History
Bill Jordan was born and raised in the provincial town of Columbus, Georgia. Like most American boys, he was fond of hunting and fishing in his childhood. When Bill grew up, he began to help his father run the store. He wanted to make goods for hunting and fishing himself. In 1983, he founded his first company Spartan Archery Sportswear Products. He discovered that the niche of specialized camouflage clothing for hunting was practically free. The first color option of camouflage clothing under the Realtree trademark was presented at the SHOT Show in 1986 and immediately attracted the attention of specialists. In addition to clothing, Realtree has expanded its brand to include a variety of products, such as outdoor furniture, home decor, and even licensed products in categories like automotive and sporting goods.
What is Realtree?
Realtree is a brand primarily known for its camouflage patterns and outdoor gear. At the same time, it is no longer just camouflage, but a whole trend in world fashion, with millions of followers. In addition to clothing, Realtree also offers a variety of products including hunting gear, outdoor accessories, home décor, and footwear.
1986 – Today
At first glance, the logo appears to be a simple image of deer horns accompanied by the brand name underneath. Yet, it is a striking and very meaningful illustration for all the hunters. The horns themselves have a unique, symmetrical design that can be used to represent the brand even without the name. Yet, it was decided to add the name. It features a bold, geometric font with clean, straight lines and no serifs. The Realtree logo is more than just a pretty picture. It’s a promise to hunters and outdoor enthusiasts that the gear they’re using is designed to help them get closer to their target and become one with nature.
Font and Color
The logo features a classic color palette. The black is a universal color that stands out no matter the background. This color palette is often used by upscale and professional brand. The color can also symbolize stealth and the ability to blend into the environment, which is crucial for hunters aiming for a successful hunting adventure.
The font chosen for the logo uses thick, straight strokes and straight terminals. All the characters have a geometric shape. They are placed close next to each other to enhance a strong, bold, and superior brand image. The inscription can be replicated using Microgramma Only Shadow Extd D Bold font or Eurostile Unicase Pro Regular font.
