Jog Dog Logo

Jog Dog Logo
The Italian shoe brand Jog Dog was established in Venice, Italy, in 2013. It offers footwear for women, men, and kids.

Meaning and history

Jog Dog Logo


The Jog Dog logo is purely typographical. The design features the lettering “Jog Dog Venice” divided into two lines.
While the bold, stable letters remind the Baldinini logo, the style and mood are different. The sharp ends of the “D” and “J” add a playful touch, while the two identical “G’s” bring about a visual rhythm.
Below the lettering “Jog Dog,” there is the word “Venice” in a slightly different font. While it is also a sans serif, the glyphs have slightly different proportions. They are also much smaller.