Radisson Logo

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Radisson Logo
Radisson is a brand of one of the world’s most famous hotel group with more than 500 hotels across Europe, the Middle East and Africa. Founded in 1909,
Radisson is an American international hotel chain of the Radisson Hotel Group based in Minnetonka, Minnesota. The parent company, Radisson Hotel Group, has been majority owned by a consortium led by China’s Jin Jiang since 2018.

Meaning and history

Radisson Logo


The Radisson logo is one of the most recognizable wordmark in the world’s hospitality segment. It’s bold black handwritten custom typeface is very modern and  confident.
The wordmark is underlined with a color paint touch. The color of the line varies depending on where the logo is used.
The brand’s new tagline, “Simply Delightful,” complements the design aesthetic and brings together two key aspects of the brand proposition — tasteful simplicity with touches that create memorable experiences.
The company says that Radisson brand is about the balance and harmony of the Scandinavian way of life. The Radisson logo fully reflects the brand’s philosophy, being an example of aesthetic yet simple and balanced design.